Apple, Facebook, Spotify Originals, YouTube Red, YouTube TV, RedBull Media House, HBO, Showtime, Comcast, Intel, National Geographic Channel, Vulcan Ventures, Microsoft XBOX, Crackle, Hallmark Channel, Universal Kids’, Universal Pictures, Sony Pictures, Paramount, Fox, Warner Bros., and SoftBank TV.
EVP, Client Partner at Trailer Park, August 2017 – Present
Executive leadership role focused on Trailer Park’s largest entertainment clients. Responsible for the strategic, and day-to-day client leadership and management. Direct responsibility for global relationship with the client and the associated lifetime value to the business. Manage revenue, client planning, account development and business consulting. Lead the development of integrated advertising and marketing strategies for film and television properties across multiple platforms.
VP, Content at Trailer Park, August 2011 – August 2017
Practice leadership role focused on devising content marketing strategies and advising entertainment clients on the changing face of entertainment content delivery and advertising. Day-to-day operational responsibility managing a multi-disciplinary team of Creative Producers, Editors, Motion Graphics Designers, Animators, Interface Designers, User Experience Architects, and Engineers. Founding Leadership role growing the iTV practice aimed at supporting our clients’ continued success in the post-theatrical distribution and OTT / VOD market.
SR. DIRECTOR, OTT & Interactive TV at Trailer Park, March 2010 – Aug 2011
Interactive Television Practice Lead. Development of cross-platform and connected device strategy, product planning, design and development.Executive Producer of Video on Demand, Program Guide, and Connected / OTT projects across multiple platforms – Apple TV, XBOX, PlayStation, Connected TV’s, iOS & Android.
FOUNDER, EW Creative Group, March 2001 – Present
Recruited and led teams of design and engineering consultants focused on the design and development of interactive and entertainment branding projects across digital platforms. Executive Produced the launch and rebranding of multiple TV Networks, TV Series, mobile apps, and websites for clients such as Warner Bros. Television, The CW network, Kids’WB, Turner Networks, TBS, CNN, Showtime, Cinemax, HBO and TNT.
FOUNDER & VP, Product Development at Relevant Mind, April 2007 – August 2008
Founding partner of Silicon Valley based social media analytics company. Successfully raised Angel and Series A funding of $3m. Responsible for strategic partnerships, product strategy, product development, feature roadmap, user interface, user experience, and design.
DIRECTOR, Brand & Creative at BeJane.com, April 2006 – March 2007
Senior member of the Creative team reporting to the Chief Creative Officer. Developed brand strategy, vision, and positioning for a content driven social network. Responsible for BeJane’s brand and oversaw creative development of all written and television content, including 26-episode television series, hundreds of written articles, nationally syndicated columns, and two published home improvement books.
ACCOUNT DIRECTOR & DIR. OF PRODUCTION at McElroy, April 2004 – May 2006
Responsible for the successful delivery of interactive, print, direct mail, email and CRM initiatives. Identified and implemented improvements to the company process, developed and managed delivery strategies, methodologies and procedures. Responsible for outstanding, on-budget, on-schedule project delivery. Negotiation of Retainer Agreements / Contracts. Strategic Account Planning of Interactive, Social and Digital Marketing Campaigns. Vendor selection, management and negotiation.
- Producer’s Guild of America
- Academy of Television Arts & Sciences, Interactive Media Peer Group, Judge 2006-Present
- American Film Institute, Mentor @ Advanced Television Enhancement Forum
University of New Mexico, Film 1992
- Emmy Award: Outstanding Achievement in Interactive Television
- Bronze Telly Award
- Silver Telly Award